About

Our Story

Zaitra' means blessings 

Born post covid, ZAITRA is a home-grown, organic brand, embracing both chaos and uncertainty of our times through design. 

The label is committed to redesign and reshape authentic, age-old craft traditions and bring them into modern silhouettes.

For it is a blessing to be part of a rich Indian textile history and be able to give it a global language. 

ZAITRA aims to do this through its 'WEave' and 'UP-SarEE' Projects 

ZAITRA was founded by Khushboo tyagi in 2022